A closer look at independent craft.
A curated setting for Asian watchmakers to share their designs and stories with a New York audience.
A New York · Seoul venture
Ideas, objects & experiences with a point of view.
PDK Venture connects independent makers, thoughtful stories, and shared experiences across New York and Seoul. Discover microbrand watches, explore the culture behind them, and follow the ideas we are bringing to life.
Independent thinking.
Connected across cities.
Connected across cities.
New York ↔ Seoul
What we are building
Four ways into the PD world.
Each venture starts with curiosity and grows through thoughtful storytelling, useful products, and real community.
01 / STORIES
PD Journal
Writing and conversations on watches, makers, design, food, and culture between New York and Seoul.
Editorial platform ↗ 02 / OBJECTSPD Boutique
Microbrand watches and limited editions, with a focus on Asian makers and distinctive design.
Explore the online shop ↗ 03 / DISCOVERYPD Pick Delivery
A food discovery project focused on the dish itself and how it arrives at your door.
In development ↗ 04 / GATHERINGSPD Experiences
Brand events, talks, and cultural gatherings that bring creative communities together.
Partnerships & events ↗PD New York · Showroom concept
Independent makers.
A New York meeting place.
A shared home for Asian microbrands and New York–inspired limited editions. We are developing a space to discover watches in person, meet their makers, and bring collectors together.
One city. Many interpretations.
A platform for proposed New York collaborations and limited editions, alongside intimate brand events and collector gatherings.
In development · Location and opening details to be announced.
PD Journal
Stories with context.
A publishing project shaped by research, curiosity, and a point of view from both sides of the Pacific.
Independent voices · considered objects
More than what’s on the wrist.
PD Journal will bring together essays, interviews, reviews, and field notes on independent watchmaking and the worlds around it. New York and Seoul are our starting points.
Pitch a story or collaboration ↗PD Pick Delivery · In development
Rate the dish.
Discover your next favorite.
A dish-level food discovery project starting in New York. Share a 1–10 rating, delivery condition, a photo, and whether you would order it again.
Built around the details that help you decide what to eat next.
Ask about the project ↗PD Experiences & Partnerships
Let’s make something meaningful.
For brand collaborations, marketing events, editorial projects, and cultural programs connecting New York and Seoul, get in touch.
Start a conversation